ETNA is a leading technology provider for capital markets with a focus on retail brokerage and digital advising firms. ETNA’s key offering is front-to-back white label platforms for operating an online broker-dealer, RIA, digital advisory or FinTech firm. Clients benefit from using all-in-one multi-asset solution with web and mobile trading frontends, middle and back office, APIs for customizing the platforms and OEMS. Combined with professional technical support, cloud services and innovative business model ETNA’s platform-as-a-service has taken a unique position in WealthTech space.  ETNA’s software features full trade lifecycle support and management, including complex order types placement from mobile devices, risk management, compliance, fractional shares trading, allocations, cross-device responsive user experience, document processing and back office automation. ETNA's mission is to demystify capital markets technology business and make online investing accessible for all. Whether a growing company or a startup, ETNA has an extensive library of software products to remove the burden of IT maintenance and let clients focus on their core business.