InvestOps USA 2026

March 9 - 11, 2026

JW Marriott Grande Lakes, Orlando

Marcela Crossman

Marcela Crossman

Head of Middle & Back Office Services Linedata
Marcela Crossman is the SVP and Head of Middle and Back Office Services at Linedata Global Services in New York City. In this role, she helps leading asset managers scale efficiently—doubling assets without doubling headcount—by pairing high performing teams with modern technology and disciplined governance. Previously, Marcela spent nearly two decades at SS&C Technologies, where she built and led the firm’s global Middle Office Solutions business as Managing Director. Her tenure included overseeing distributed service teams for top tier investment firms and guiding the design and rollout of several flagship middle office platforms. Earlier, she managed a $131 million relocation of Citigroup Alternative Investments to the Bloomberg building and played a key role in restoring Citigroup Asset Management’s operations after the 9/11 attacks.

Buy Side Innovation Day | March 9th

10:25 AM Oxford Style Debate: AI vs The Human Touch: The future of Investment Operations will primarily be automated, driven by AI processes – Agree or Disagree?

  • Where will AI have the biggest impact across the investment operations lifecycle?
  • What barriers are preventing AI from scaling beyond pilots?
  • How do you balance automation with the need for human oversight and judgment?
  • Which AI use cases are delivering measurable ROI today?

Check out the incredible speaker line-up to see who will be joining Marcela.

Download The Latest Agenda