March 10 - 12, 2025
JW Marriott Grande Lakes, Orlando
Katherine Lucas is the the head of marketing for North America and the Global Clients Division at State Street. She has been with the company since 2012 and is based in the Boston office. As a senior marketing leader, she has built brands and grown businesses across the financial services and telecommunications sectors. In her role, she is responsible for developing and executing the marketing strategy and for partnering on and executing the go-to-market revenue campaigns for North America, the Global Clients Division and all of our main business lines. Managing a global team, she partners across the company to deliver targeted commercial growth and stronger brand loyalty through innovative marketing programs that truly differentiate our One State Street offer. Katherine comes to State Street from Simon Kucher & Partners, a strategic pricing consultancy headquartered in Bonn, Germany where she ran the telecommunications practice in North America, partnering with clients to increase profits by engaging in projects such as strategic pricing and product portfolio design, bundling and sales optimization. Prior to that role, she was head of fiber optic consumer marketing and strategy for CenturyLink. Additional past roles include lecturer at Cornell University in Communication as well as a production assistant at Warner Brothers on the Emmy-nominated TV shows ER, West Wing and Third Watch. Katherine holds a bachelor’s of science in both applied economics and communications, a master’s of science in behavioural economics and a master’s in business administration, from Cornell University. She is a TED speaker and also a varsity letter winner in Men’s Football from Cornell University. She currently lives in Wellesley with her husband, two children and rescue dog.
Check out the incredible speaker line-up to see who will be joining Katherine.
Download The Latest Agenda